When I started Golden, I didn’t expect the first question to always be, “What percentage are they?” It’s telling of how deeply alcohol is tied to our drinking culture. But habits are changing—people are drinking less and rethinking what drinking means in their lives.

Golden wasn’t created to mimic alcohol, but seeing it embraced by the sober curious movement has been eye-opening. It’s about choice, balance, and enjoying something real. That’s the kind of change we’re proud to support. That’s Golden.